Since the 1990s at the latest, the clothes have been among the absolute must-haves and it-pieces, and the Italian brand with its sometimes provocative appearance has long been a cult. Our three flagship stores for Diesel in Frankfurt, Munich and Geneva are among our most detailed and beautiful store concepts ever. Here, no two stores are the same: Depending on the location, the brand presents itself sometimes with its rough, loud, and sometimes garish aspects and sometimes with an elegance that already seems luxurious.

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