LEGO Flagship Store Berlin

It is without a doubt one of the world's most popular and iconic toy brands, which has always fascinated not only little builders. And so it fills us with pride and great pleasure to be able to look after them in the entire retail sector worldwide. And we have been doing so for 20 years. Every year, we design 50 to 60 partner stores, which are then implemented around the globe by locally based offices. In addition, there are on average around 10 brand retail stores, but above all two to three flagship stores in the world's major cities: from Beijing and Shanghai to London, Paris, Barcelona, Amsterdam, and Berlin, we are responsible for the planning and implementation of the sophisticated store concepts. We were able to realize the most innovative flagship store with an interactive shopping experience to date in New York City on 5th Avenue. The LEGO Store of the Future!