LEGO Flagship Store China
The Danish cult brand is also booming in the toy sector in the Middle Kingdom, which is also reflected in a steadily growing number of innovative flagship stores, the planning and implementation of which is in our hands. Being successful in China requires a high degree of intercultural competence and a network of reliable and experienced partners. We have been able to acquire both there over the years. In addition to Shanghai and Beijing, we currently have flagship stores in Hangzhou, Shenzhen, Guangzhou, Chengdu and Chongqing. More will follow.