German immigrant Ehrhardt Koch, 37 and a skilled craftsman, saw an opportunity to redesign the process used and the quality of “fashion” headwear. In 1920, his dream came true when he borrowed money from his sister, Rose, to start New Era Cap Co. His expertise and open-mindedness led to the company producing 60,000 Gatsby-style caps in the first year.
We have supported Checkland Kindleysides and his client New Era with this unique Store Fit out in Berlin. The concept was developed by CK and we have built the Store incl. the furniture.